Furthermore, the Tourism Office also promotes through internet media, print media, and interpersonal communication media. The results showed that the pattern of effective cooperation was carried out by the Department of Tourism by internally dividing tasks with all local government task units related to festival activities, while externally cooperating with all communities, especially cultural communities. The theory used is the theory of social exchange. The research method used is descriptive qualitative. This study wanted to find out the effective cooperation pattern of the Banyuwangi Regional Government Tourism Office in developing tourism potential through festival activities, the media used and the obstacles faced. Many tourism potentials are developed, there are also many tourist visits and ultimately can increase the dignity and economy of the community. But now appear skyrocketed into a tourist area that is very amazing. This district is famous as an area that has the science of black magic, which is a very deadly black science. Banyuwangi was once just the easternmost district in East Java Province.
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